An Unbiased View of social media in seo

SEO has focused on content, website architecture and media gradually focussed about identity, relationships and content.Social media interaction done right has the power not only to drive traffic to a website,but also to change the public perception of a brand .If you want to be a significant player in your industry than social media needs to be an important part of your mix.

Important points to be followed in SN

seo consultant in chennai

  •       The good thing is that you can earn a link from social networking sites
  •       Do not sign up for an account for the sole purpose of search engine optimization.
  •       Spamming and copying content from other websites and posting it on the social networking websites is not recommended
  •       Be an active member of each of the social networking sites on which you have chosen to participate.

link building through social media


Open up a Facebook Company Page and start sharing your content there.Facebook Like buttons to your blog to make it easier for your readers to share your content as well. Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.


1.Choose apt name for your facebook page best username.

3.Use about textbox and place your keyword.

4.Click info tab and place important keywords. direct links to your website.

6.Add photos with captions and descriptions.

7.Get inbound links to your facebook page.



Twitter is becoming an increasingly important tool for marketing and search optimization .If the tweets from your account are focused and topical then it surely helps you to build a brand online.

1.Your brand name should reflect your site name.

2.Maximize your bio content and make it relevant to your website.

3.Since google is now displaying tweets put your links on your post and expose your keywords.

4.Hash tag(#) acts like a meta data .

5.Re-tweeting post of your niche help to build your brand.

6.Donot post bulk tweet at a time.

7.Tweet your blogs,articles and all your post.



LinkedIn is a perfect example of search and social colliding. Remember, your target audience has even less time than you to spend reviewing job applicants or proposals so cut to the chase.Group memberships and the total number of 1st, 2nd, and 3rd degree connections also play a part in determining your ranking in LinkedIn search results.

1.Share quality content frequently.

2.Create targeted content.

3.Keep all your employees to be active in linkedIn



MySpace allows visitors to search for jobs, get valuable information from blogs and keep in touch with friends. MySpace profiles can be used to have links to a company’s website to help generate their site traffic.

Result of Social Networking in SEO

Attracting audiences

Social advertising

Banning spammers

Developing thorough customer relationships

 Key discussion points

SEO has changed and it is not just about links and keywords, but strong content and web design.

Social media has a key role in winning customer trust and recommendations.


So wotsup next better choose your seo consultant in chennai and build your brand new website and get exposed in networking media.

Reach us and get a free quotation on our online marketing solutions like SEO, SMO, Local Listing & maintenance and so on. To know more details, just mail us at or visit our website at



Have Fun

Announcing New Beginner’s Guide to Link Building

Content marketing strategy:

If your website lacks promotional content or you don’t have a business blog, you may see you rankings drop.Then follow the below steps

  • Plan It Out: create a list of small, quick pieces and longer, detailed articles, white papers, infographics and videos that will make interesting blog topics.
  • Hire a Curator
  • Proper Promotion
  • Keep It Consistent: Content marketing is never a “one and done” activity. Keeping your site fresh with content requires a routine strategy and clear marketing message.

Social media marketing strategy

  • Frequency and Engagement: Any kind of positive social media activity will significantly increase the chances of getting more positive results through SEO.
  • Social Sharing Made Easy:Adding social sharing buttons for sites like Twitter, Facebook, LinkedIn, and Google+ is a great way to encourage your site visitors to share your content on social media.
  • Social That Matters:Each business will have it’s own recipe for reaching the right people through the right social networks. Just focus on 2 or 3 networks and make them work for you.
  • Google+ For the Gold

Link Building Strategy

link building

  • DO guest post on high quality sites
  • DO build links by leaving useful comments on high quality sites.
  • DO focus on local search by setting up your Google+ Local profile and getting listings in local directories

Our Seo expert in chennai methodology in partnership with domain experts from your company, results in creation of a website with valuable content for your potential customers and partners. This encourages organic link building, which is the key factor considered by search engines for search results ranking.

Our new service of seo expert in chennai includes content audit process. All the WebPages of content get thoroughly checked on duplication issues. Our ultimate goal is to provide quality services to exceed clients expectations and delighting them with winning solutions which give better returns on their investments.

If you want to increase sale and revenue of your website then do not take any risk and always hire expert and reliable seo expert in chennai.You can also visit for more details.

Planning ahead with seo in 2014

Consult with an SEO Expert in Chennai

Experts like myself are available to help guide you through the SEO process life cycle. It never hurts to have a consultant on your side as you upgrade to WordPress or another CMS, move from one domain to another, or just to help you evolve from traditional SEO techniques to the new Google-approved content marketing approach.Whether it’s keyword rich articles, blogs or alike, one of the most efficient methods of optimizing a website is with SEO friendly content.

seo expert chennai

1. On-page Optimization
Keywords—Research them and find the best balance between competition levels and the amount of traffic they’ll bring you.

  • Title tags—Each page should have its own title tag.
  • Meta descriptions—Use them to describe the page and get readers to click when they see the description in the search results.
  • Meta keywords
  • Robots.txt
  • Analytics—Install!

2. Content

Although there are other points to take into consideration as it comes to the website’s SEO – the URL, the meta tags, the class, the description etc – the basic methods will help one to achieve the perfect search engine optimization of your website to get the expected traffic. contne is king; plain and simple. If you aren’t producing high-quality content, then you’re going to be way behind your competitors that are.
Content is also…

  • Video
  • Podcasts
  • Infographics
  • Smoke signals
  • Ad copy
  • Social media posts
  • Blog posts
  • Shared images (Pinterest, Instagram, Flickr, etc.)

3. Links

Links are important, but not as important as they used to be. In the future, they’ll be even less important than they are now.
4. Social Indicators

According to Search Metrics, Facebook shares are second to backlinks among search engine results placement ranking factors.
Now there are many paths to SEO success, and all may work and show results (some temporarily). So how does one decide what’s the “right strategy” for their business?

seo services that will build relationships within the industry and community to generate maximum exposure to your targeted audience. From acquiring backlinks from relevant, influential and powerful websites to writing guest articles on related websites with huge readership, I have the skill and resources to bring you on top of the search engines.

Currently blogs are the most effectual methods of increasing your website’s Search engine optimization. People in the industry now realizing the use of Blogs and started using it for their company’s services or products and there are hardly some businesses currently are not using blogs for their company websites.

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How to increase Traffic with Guest Blogging

Guest blogging has been a great technique that has been used to help companies SEO attempts.It’s strength is that you can launch immediately, avoiding that lonely feeling of blog posts that no one comments on.The majority of blogs that are looking for guest post writers, will want at least 400 words of original content, a topic that is targeted towards their audience and provides value to their site. Not only does guest blogging help with your website’s link building, it also increases your overall online brand presence and industry authority, as well as helps your company connect with potential customers at multiple points during their buying cycle.There are a number of ways to go about finding sites that are accepting, and indeed welcome, guest bloggers. Guest blogging offers numerous benefits – public relations, indirect sales opportunities, website referral traffic, and of course SEO benefits as well. Guest Blogging provides the same thing we were looking for with article marketing, with some key differences.guest blogging service helps you get quality guest posts written and published in popular blogs on your behalf.


Advantages of guest blogging:  

  1. To get an influx of traffic
  2. To get an influx of subscribers
  3. To create brand awareness and increase exposure
  4. Improves the authority of your website.



Steps to make guest blogging that works effectively

  • Create Clear Goals
  • Build an Email List
  • Create unique content.Guest posts must be polished and edited before being submitted.
  • Be a blogger
  • Make an offer to your readers

Some guest posts are made to connect with fellow bloggers, some to establish relationships with fellow webmasters and search professionals, and in occasional situations, it helps improve your search rankings.

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Accomplishing effective link building with top 9 methods

One of the most important functions of search engine optimization is the selection and placement of Power Keywords .A site like Wikipedia has literally 1000’s of diverse sites linking to it, which means it’s probably a popular and important site. Publishers who do not pursue link building are at high risk of never building up their web sites to the point where the traffic they are getting meets their goals.Through link building services, we can increase the quality and quantity of links to your website.Link attraction is all about creating engaging content which in turn is very valuable for link building.

1.Article Distribution

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Articles should be original and information rich.Article submission not only gives you High Quality Back Links from relevant sites also increases online visibility. When finding one way back links became highly challenging, article submissions came as a great blessing to the webmasters.Articles can also feature in the search results independently. Often, article marketing will accept content from internet sites.
2.Blog Commenting

Blog comments are actually mini articles or sub articles, or simply the extensions of main article. And, adding one, usually gives a Sense of Pride.IT is an excellent source of inbound links, can drive relevant traffic to your site Posting comments on blogs that already have too many comments may not be very helpful as the blogger may or may not link back to you as you would hardly be noticed.
3.Submit Your Blog & RSS Feed

RSS is a technology that is being used by millions of web users around the world to keep track of their favorite websites.When optimizing your RSS Feed, you have to consider the kind of content you curate. The RSS feed allows blog visitors to receive automatic updates about your blog if they are using a feed reader.The Blog & RSS feed submission service provided by the seo expert chennai increase your exposure on the web.It is the format used when you want to syndicate news and other web content.

4.Trending and Tracking

Data trending / tracking is intended to be a proactive approach and therefore trends should be defined, identified timely and actions implemented.The Trending and Tracking System is built using client/server architecture.
5.Link Baiting

The goal behind link bait is to create content that is meant to go viral. The main idea of link baiting is to create a piece of content which is centered on a set demand from a specific audience.Great link bait earns links.

6.Get .Gov links
7.Do the same for .edu’s
8.Do bookmarking Reviews

9.Press Release

A press release or a news release is a written announcement directed at members of the news media about something claimed as saving news value.Press releases may be used as a SEO strategy to get valuable backlinks and also as a way how to directly increase the website traffic.Always Focus your messages, and have a specific audience in mind.

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Planning and Analysing Seo Methodology



1.Site Performance Audit

A web performance audit is an independent analysis of the factors of response time of a website.we can look to see where improvements can me made for the benefit of search engine optimisation and search engine marketing. This audit is incredibly valuable because it allows you to gain an accurate result of the work that has been done on your website.we look at the both the contents and technical aspects of the website.The main thing is to make sure your website is situated to enable key visitor goals and they are placed in the first place, for a great website performance.We also analyzes your existing SEO process.some sites need more than content optimization, they need server optimization

Steps to be noted while Performance audits are

  1. Understand your business
  2. Market and competition research
  3. Detailed review

Types of Performance audit are

  • Front-End Web Performance Analysis
  • Back-End Web Performance Audit
  • Hybrid Performance Audit

2.Objectives and target Setting

Identify targets that should be achieved through project tasks is known as Objectives or goals.Setting targets is essential to help you easily measure whether you’re generating a return on your investment. If a particular feature, keyword, or piece of content doesn’t help you reach your SEO goals.objectives also includes in increasing online sales revenue, and integrating into social media.SEO Services can fit into a company’s overall business strategy in several critical ways.Objectives can be made by dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

3.Project Plan & Timescales

4.Keyword Analysis

By positioning your online business in the proper keyword “locations,” your online business will thrive.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. start the keyword analysis by understanding the audience that you are marketing.Keyword categories can be based off of our persona types and their needs.When you know from the beginning the profile of the target audience, you can be prepared to communicate effectively in the proper frequency.when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.It determines which keywords people use to search the Web.We Should analyse the keyword density,keyword traffic of specific keyword.
5.Content Development

Keyword rich content helps your pages rank well for high volume search terms.The article should directly address the questions probably in the users mind when they come to your page after typing a related keyword in at the search engine.Developing content is a job of trained expertise.Content of your website is relevant as well as keyword rich with right keyword density.There is no use trying to stuff all your favorite words into one page and then expect good rankings.Combination of quality content and inventive look shall bring sufficient visitors to your website

There are two main problems while choosing content

  1. Duplicate content
  2. Low Quality Pages

6.Structure Optimization

7.Link Building

Link building brings quality links to your website from various popular websites that help in determining the page rank of your building is an undeniable marketing technology to dominate higher search engine rank.Link building has a key role in higher search engine placement and generating good traffic on a website.

Types of Link Building

  1. One Way Link Building
  2. Reciprocal Link Building
  3. Contextual Link Building
  4. Blogroll Links
  5. .Edu & .Gov Links
  6. Link Wheel Creation
  7. Web 2.0 Links

8.Search Engine Submission

Reporting & Analysis

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