An Unbiased View of social media in seo

SEO has focused on content, website architecture and linking.social media gradually focussed about identity, relationships and content.Social media interaction done right has the power not only to drive traffic to a website,but also to change the public perception of a brand .If you want to be a significant player in your industry than social media needs to be an important part of your mix.

Important points to be followed in SN

•       The good thing is that you can earn a link from social networking sites
•       Do not sign up for an account for the sole purpose of search engine optimization.
•       Spamming and copying content from other websites and posting it on the social networking websites is not recommended
•       Be an active member of each of the social networking sites on which you have chosen to participate.

link building through social media

Facebook

Open up a Facebook Company Page and start sharing your content there.Facebook Like buttons to your blog to make it easier for your readers to share your content as well. Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.

1.Choose apt name for your facebook page

2.select best username.

3.Use about textbox and place your keyword.

4.Click info tab and place important keywords.

5.post direct links to your website.

6.Add photos with captions and descriptions.

7.Get inbound links to your facebook page.

Twitter

Twitter is becoming an increasingly important tool for marketing and search optimization .If the tweets from your account are focused and topical then it surely helps you to build a brand online.

1.Your brand name should reflect your site name.

2.Maximize your bio content and make it relevant to your website.

3.Since google is now displaying tweets put your links on your post and expose your keywords.

4.Hash tag(#) acts like a meta data .

5.Re-tweeting post of your niche help to build your brand.

6.Donot post bulk tweet at a time.

7.Tweet your blogs,articles and all your post.

LinkedIn

LinkedIn is a perfect example of search and social colliding. Remember, your target audience has even less time than you to spend reviewing job applicants or proposals so cut to the chase.Group memberships and the total number of 1st, 2nd, and 3rd degree connections also play a part in determining your ranking in LinkedIn search results.

1.Share quality content frequently.

2.Create targeted content.

3.Keep all your employees to be active in linkedIn

MySpace

MySpace allows visitors to search for jobs, get valuable information from blogs and keep in touch with friends. MySpace profiles can be used to have links to a company’s website to help generate their site traffic.

Result of Social Networking in SEO

Attracting audiences

Social advertising

Banning spammers

Developing thorough customer relationships

 Key discussion points

SEO has changed and it is not just about links and keywords, but strong content and web design.

Social media has a key role in winning customer trust and recommendations.

So wotsup next better choose your seo consultant in chennai and build your brand new website and get exposed in networking media.

Reach us and get a free quotation on our online marketing solutions like SEO, SMO, Local Listing & maintenance and so on. To know more details, just mail us at mail@saravanan.net or visit our website at http://www.saravanan.net.

 

Have Fun

Announcing New Beginner’s Guide to Link Building

Content marketing strategy:

If your website lacks promotional content or you don’t have a business blog, you may see you rankings drop.Then follow the below steps

• Plan It Out: create a list of small, quick pieces and longer, detailed articles, white papers, infographics and videos that will make interesting blog topics.
• Hire a Curator
• Proper Promotion
• Keep It Consistent: Content marketing is never a “one and done” activity. Keeping your site fresh with content requires a routine strategy and clear marketing message.

Social media marketing strategy

• Frequency and Engagement: Any kind of positive social media activity will significantly increase the chances of getting more positive results through SEO.
• Social Sharing Made Easy:Adding social sharing buttons for sites like Twitter, Facebook, LinkedIn, and Google+ is a great way to encourage your site visitors to share your content on social media.
• Social That Matters:Each business will have it’s own recipe for reaching the right people through the right social networks. Just focus on 2 or 3 networks and make them work for you.
• Google+ For the Gold
  

Link Building Strategy

• DO guest post on high quality sites
• DO build links by leaving useful comments on high quality sites.
• DO focus on local search by setting up your Google+ Local profile and getting listings in local directories

Our Seo expert in chennai methodology in partnership with domain experts from your company, results in creation of a website with valuable content for your potential customers and partners. This encourages organic link building, which is the key factor considered by search engines for search results ranking.

Our new service of seo expert in chennai includes content audit process. All the WebPages of content get thoroughly checked on duplication issues. Our ultimate goal is to provide quality services to exceed clients expectations and delighting them with winning solutions which give better returns on their investments.

If you want to increase sale and revenue of your website then do not take any risk and always hire expert and reliable seo expert in chennai.You can also visit http://www.saravanan.net for more details.

Planning ahead with seo in 2014

 
Consult with an SEO Expert in Chennai

Experts like myself are available to help guide you through the SEO process life cycle. It never hurts to have a consultant on your side as you upgrade to WordPress or another CMS, move from one domain to another, or just to help you evolve from traditional SEO techniques to the new Google-approved content marketing approach.Whether it’s keyword rich articles, blogs or alike, one of the most efficient methods of optimizing a website is with SEO friendly content.

1. On-page Optimization
Keywords—Research them and find the best balance between competition levels and the amount of traffic they’ll bring you.

• Title tags—Each page should have its own title tag.
• Meta descriptions—Use them to describe the page and get readers to click when they see the description in the search results.
• Meta keywords
• Robots.txt
• Analytics—Install!

2. Content

Although there are other points to take into consideration as it comes to the website’s SEO – the URL, the meta tags, the class, the description etc – the basic methods will help one to achieve the perfect search engine optimization of your website to get the expected traffic. contne is king; plain and simple. If you aren’t producing high-quality content, then you’re going to be way behind your competitors that are.
Content is also…

• Video
• Podcasts
• Infographics
• Smoke signals
• Ad copy
• Social media posts
• Blog posts
• Shared images (Pinterest, Instagram, Flickr, etc.)

3. Links

Links are important, but not as important as they used to be. In the future, they’ll be even less important than they are now.
4. Social Indicators

According to Search Metrics, Facebook shares are second to backlinks among search engine results placement ranking factors.
Now there are many paths to SEO success, and all may work and show results (some temporarily). So how does one decide what’s the “right strategy” for their business?

seo services that will build relationships within the industry and community to generate maximum exposure to your targeted audience. From acquiring backlinks from relevant, influential and powerful websites to writing guest articles on related websites with huge readership, I have the skill and resources to bring you on top of the search engines.

Currently blogs are the most effectual methods of increasing your website’s Search engine optimization. People in the industry now realizing the use of Blogs and started using it for their company’s services or products and there are hardly some businesses currently are not using blogs for their company websites.

For more details visit: www.saravanan.net

 

 

How to increase Traffic with Guest Blogging

Guest blogging has been a great technique that has been used to help companies SEO attempts.It’s strength is that you can launch immediately, avoiding that lonely feeling of blog posts that no one comments on.The majority of blogs that are looking for guest post writers, will want at least 400 words of original content, a topic that is targeted towards their audience and provides value to their site. Not only does guest blogging help with your website’s link building, it also increases your overall online brand presence and industry authority, as well as helps your company connect with potential customers at multiple points during their buying cycle.There are a number of ways to go about finding sites that are accepting, and indeed welcome, guest bloggers. Guest blogging offers numerous benefits – public relations, indirect sales opportunities, website referral traffic, and of course SEO benefits as well. Guest Blogging provides the same thing we were looking for with article marketing, with some key differences.guest blogging service helps you get quality guest posts written and published in popular blogs on your behalf.

 

Advantages of guest blogging:  

1. To get an influx of traffic
2. To get an influx of subscribers
3. To create brand awareness and increase exposure
4. Improves the authority of your website.

 

 

Steps to make guest blogging that works effectively

• Create Clear Goals
• Build an Email List
• Create unique content.Guest posts must be polished and edited before being submitted.
• Be a blogger
• Make an offer to your readers

Some guest posts are made to connect with fellow bloggers, some to establish relationships with fellow webmasters and search professionals, and in occasional situations, it helps improve your search rankings.

For more details visit: www.saravanan.net

Accomplishing effective link building with top 9 methods

One of the most important functions of search engine optimization is the selection and placement of Power Keywords .A site like Wikipedia has literally 1000’s of diverse sites linking to it, which means it’s probably a popular and important site. Publishers who do not pursue link building are at high risk of never building up their web sites to the point where the traffic they are getting meets their goals.Through link building services, we can increase the quality and quantity of links to your website.Link attraction is all about creating engaging content which in turn is very valuable for link building.

1.Article Distribution

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Articles should be original and information rich.Article submission not only gives you High Quality Back Links from relevant sites also increases online visibility. When finding one way back links became highly challenging, article submissions came as a great blessing to the webmasters.Articles can also feature in the search results independently. Often, article marketing will accept content from internet sites.
2.Blog Commenting

Blog comments are actually mini articles or sub articles, or simply the extensions of main article. And, adding one, usually gives a Sense of Pride.IT is an excellent source of inbound links, can drive relevant traffic to your site Posting comments on blogs that already have too many comments may not be very helpful as the blogger may or may not link back to you as you would hardly be noticed.
3.Submit Your Blog & RSS Feed

RSS is a technology that is being used by millions of web users around the world to keep track of their favorite websites.When optimizing your RSS Feed, you have to consider the kind of content you curate. The RSS feed allows blog visitors to receive automatic updates about your blog if they are using a feed reader.The Blog & RSS feed submission service provided by the seo expert chennai increase your exposure on the web.It is the format used when you want to syndicate news and other web content.

4.Trending and Tracking

Data trending / tracking is intended to be a proactive approach and therefore trends should be defined, identified timely and actions implemented.The Trending and Tracking System is built using client/server architecture.
5.Link Baiting

The goal behind link bait is to create content that is meant to go viral. The main idea of link baiting is to create a piece of content which is centered on a set demand from a specific audience.Great link bait earns links.

6.Get .Gov links
7.Do the same for .edu’s
8.Do bookmarking Reviews

9.Press Release

A press release or a news release is a written announcement directed at members of the news media about something claimed as saving news value.Press releases may be used as a SEO strategy to get valuable backlinks and also as a way how to directly increase the website traffic.Always Focus your messages, and have a specific audience in mind.

Also visit: www.saravanan.net

Planning and Analysing Seo Methodology

 

 

1.Site Performance Audit

A web performance audit is an independent analysis of the factors of response time of a website.we can look to see where improvements can me made for the benefit of search engine optimisation and search engine marketing. This audit is incredibly valuable because it allows you to gain an accurate result of the work that has been done on your website.we look at the both the contents and technical aspects of the website.The main thing is to make sure your website is situated to enable key visitor goals and they are placed in the first place, for a great website performance.We also analyzes your existing SEO process.some sites need more than content optimization, they need server optimization

Steps to be noted while Performance audits are

1. Understand your business
2. Market and competition research
3. Detailed review

Types of Performance audit are

• Front-End Web Performance Analysis
• Back-End Web Performance Audit
• Hybrid Performance Audit

2.Objectives and target Setting

Identify targets that should be achieved through project tasks is known as Objectives or goals.Setting targets is essential to help you easily measure whether you’re generating a return on your investment. If a particular feature, keyword, or piece of content doesn’t help you reach your SEO goals.objectives also includes in increasing online sales revenue, and integrating into social media.SEO Services can fit into a company’s overall business strategy in several critical ways.Objectives can be made by dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

3.Project Plan & Timescales

4.Keyword Analysis

By positioning your online business in the proper keyword “locations,” your online business will thrive.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. start the keyword analysis by understanding the audience that you are marketing.Keyword categories can be based off of our persona types and their needs.When you know from the beginning the profile of the target audience, you can be prepared to communicate effectively in the proper frequency.when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.It determines which keywords people use to search the Web.We Should analyse the keyword density,keyword traffic of specific keyword.
5.Content Development

Keyword rich content helps your pages rank well for high volume search terms.The article should directly address the questions probably in the users mind when they come to your page after typing a related keyword in at the search engine.Developing content is a job of trained expertise.Content of your website is relevant as well as keyword rich with right keyword density.There is no use trying to stuff all your favorite words into one page and then expect good rankings.Combination of quality content and inventive look shall bring sufficient visitors to your website

There are two main problems while choosing content

1. Duplicate content
2. Low Quality Pages

6.Structure Optimization

7.Link Building

Link building brings quality links to your website from various popular websites that help in determining the page rank of your website.link building is an undeniable marketing technology to dominate higher search engine rank.Link building has a key role in higher search engine placement and generating good traffic on a website.

Types of Link Building

1. One Way Link Building
2. Reciprocal Link Building
3. Contextual Link Building
4. Blogroll Links
5. .Edu & .Gov Links
6. Link Wheel Creation
7. Web 2.0 Links

8.Search Engine Submission

Reporting & Analysis

You can also visit : http://www.saravanan.net

Become a Seo Expert in Internet World

Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses.When searchers enter a query in the search box of a search engine, the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.Panda is aimed to reduce rankings for low quality sites and improve rankings for sites with great, innovation, and insightful content. Penguin is aimed to remove web spam and combat what they view as black hat.

Things not to be done while doing seo

Splash Page
Non-spiderable Flash Menus
Image and Flash Content
Overuse of Ajax
Versioning of Theme Design
“Click Here” Link Anchor Text
Common Title Tag Mistakes
Exceeding the 65 character limit
Keyword stuffing the title
Empty Image Alt Attribute
Unfriendly URLs

White Hat Seo Methods

Internal Linking

Internal links are links that go from one page on a domain to a different page on the same domain.This is helpful to the user to quickly jump to the information he/she is looking for.With internal linking, the better you do, you equally benefit the human element but also the crawling bot. So, let’s start making everyone happy.Internal linking also promotes healthy link equity flow throughout a site, allows you to strategically channel link juice to target landing pages.

Reciprocal Linking

When web sites link to each other, either directly or indirectly through a number of different pages, a search engine might consider those links to be reciprocal links. Reciprocal links have become one of the MOST popular methods of getting backlinks for your website. A good reciprocal link would be described as two sites that are linking to each other which are of related topics.

Content Creation

SEO content is versatile content that is manufactured for the purpose of increasing traffic to a site with the end goal of boosting search engine rankings. The content creation kit will help you get started with creating engaging and effective content to help you generate more valuable leads.

content creation services:

BLOG POSTS
AUTHORITY ARTICLES
LINKBAIT
OPTIMIZED PRESS RELEASES
OPTIMIZED CONTENT
You can also visit : http://www.saravanan.net

Importance of Seo Services in Internet World

There are many techniques which are available with the professional marketers who use the SEO services technology.on-line advertising with ethical SEO practice is essential for promoting your business. Search Engine Optimization (SEO) is a highly technical process, but for online merchants it’s also a critical business process. From helping you to select the best keyword targets to seeing your website amongst the top organic positions on the major search engines.Search engine optimisation services measure, improve and refine both the relevance and strength of your site thus enabling search engines to favour you over your competitors.

Internet marketing and SEO support of high quality so essential to popularise the websites among the intended clientele to achieve success at the marketing front and earn monetary gain.

SEO Services is a very specific activity. You have to have a deep knowledge and understanding of the industry, as well as the participation of those involved in this particular community. Success comes with very good knowledge.
If your business is listed at the top of a relevant search term (called keywords) you will receive an abundance of free high quality traffic to your website resulting in more sales and/or leads.
Some of the seo methods are

a) Search engine friendly website design
b) No duplicate content
c) Unique Title tags and Meta tags placement
d) Sitemap Creations
e) Search engine submissions
f) Directory submissions
g) Press release writing and submissions
h) Quality link building development
i) Article writing and Submissions
j) Blogging

and even more

Because Google, Bing and other popular search engines are increasingly becoming more intelligent in dealing with different SEO methods, it has become more important than ever to make sure that your approach to digital marketing is long lasting and sustainable in terms of providing benefits to your website.

Our SEO specialists use certain strategies to accomplish your keyword ranking and maintain a high visibility within your target market and demographic.saravanan.net provides an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.SEO Services is very helpful for any business when the potential customers can find your website through popular engines like Google, Yahoo, Bing etc.

Also Visit:www.saravanan.net

Ethical and Un-Ethical Techniques in SEO

(SEO) is often divided into ethical and unethical practices. Black hat SEO refers to those practices generally thought of as cheating the system.Update your site frequently is the only way Google can return to your site to see what is new, and increase the value of your site. It is also the added benefit of all other relevant content, help your rankings can.

Black Hat SEO

1.Doorway pages

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. There is many types of software available which can automate the building of huge websites with thousands of doorway pages.The reason they are disliked is a click circus impact they have on web users as they keep clicking in an infinite loop of ads.Doorway pages are tempting to use, since they actually do attract both more search engine spiders and search engine users.It is used for attracting the attention of search engine crawlers in an attempt to boost a site’s ranking in the results pages of search engines but in general it is recommended that you avoid using them at all costs.
2.Keyword stuffing

Keyword stuffing refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results.Keyword stuffing involves inclusion and repetition of frequently searched keywords and phrases that have little or nothing to do with the actual content of the web site.Google imposes penalty for keyword stuffing or over optimization for search engines.
Best way of choosing keyword:
Choose your topics carefully.
Make use of subheadings.
Use variants and synonyms.

3.Invisible text

Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines.Many (but apparantly not all) of the major search engines now have a policy against this type of technique, and have set up their indexing programs to check for it. You may improve your ranking on some engines by including some or all of your keywords as hidden text, hidden within these comment tags. Any website using Black Hat methods is considered to be unethical and, when caught, is completely removed from the search engines.
4.Cloaking

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. The cloaking page determines the visitor to be a crawler, then they will direct it to a page loaded with keywords and optimized content designed to trick the crawler into believing the site is of more value than it is, and thus award it a higher ranking.

• Methods in cloaking
• IP address Cloaking
• User-Agent Cloaking
• HTTP_REFERER Header Cloaking
• HTTP Accept-Language Header Cloaking
• JavaScript Cloaking

5.Redirects

A redirect is a way to send both users and search engines to a different URL than the one they originally requested. Below are descriptions of some of the commonly used types of redirects
6.Interlinking

It means how you link to your inner pages, the web pages residing under your domain.

• Types of interlinks
• Navigation links
• Breadcrumb links
• Subject area links
• Individual page links

7.Duplicate Sites
White Hat SEO

1. optimizing web page content
2. web page tags
3. web site components

Grey Hat SEO

1. cloaking
2. reciprocal linking
3. keyword manipulation
4. questionable link
5. duplicate content
6. padding of keywords

Saravanan Seo consultant brings you the best possible services of any SEO Chennai India service providers. From acquiring backlinks from relevant, influential and powerful websites to writing guest articles on related websites with huge readership, saravanan have the skill and resources to bring you on top of the search engines.

You can also visit : http://saravanan.net/